Veteran Business

Why Hire a Veteran-Owned Automation Consultancy?

By Anthony Pinto· · 8 min read

You hire a veteran-owned automation consultancy for two reasons: the work is disciplined and reliable, and if you're a federal buyer or a large corporation with supplier-diversity goals, the certification counts toward them. For everyone else, the certification is a bonus and the work is the point. Let's be honest about which one applies to you.

I run one of these, so I'll give you the straight version, including where the certification matters and where it doesn't.

What is a veteran-owned automation consultancy?

It's an automation services firm owned and controlled by a military veteran. In my case, Veteran Vectors builds AI workflow automation for small and mid-sized businesses, and I own it. I spent nine years in the Navy as a submarine officer and nuclear engineer before this. That background is why the work looks the way it does, but more on that below.

The "veteran-owned" part can also be a formal, certified status. That's where SDVOSB and DOBE come in, and those acronyms actually mean something specific.

What SDVOSB and DOBE actually mean

Two certifications come up most for veteran and disability-owned firms:

  • SDVOSB (Service-Disabled Veteran-Owned Small Business). A federal designation for a small business at least 51% owned and controlled by one or more veterans with a service-connected disability. It's verified through the SBA.
  • DOBE (Disability-Owned Business Enterprise). A certification from Disability:IN for businesses at least 51% owned, operated, and controlled by a person with a disability. Corporations with supplier-diversity programs use it to count qualifying spend.

Veteran Vectors holds both. They're not self-declared. Both go through a real verification process, which is the whole point of a certification. Anyone can call themselves veteran-owned. The certification is the part that's checked.

The federal angle: why the certification has real dollar value

If you're a federal agency or a prime contractor, this matters in a concrete way.

The government sets a goal for how much contracting money goes to service-disabled veteran-owned firms. The National Defense Authorization Act for fiscal year 2024 raised that government-wide goal from 3% to 5%, the first increase since the program started. In fiscal year 2024, federal agencies awarded $31.9 billion to SDVOSBs, which came out to 5% of federal contracting dollars and beat the goal.

Here's the part that changed recently and that buyers need to know. As of August 5, 2024, only firms certified through the SBA count toward an agency's SDVOSB goal. Self-certification no longer qualifies. So if you're a buyer trying to hit a veteran-business target, a certified SDVOSB does something for your numbers that an uncertified one doesn't. That's not a soft preference. It's a counting rule.

For large corporations, DOBE works the same way inside supplier-diversity reporting. Spend with a certified disability-owned firm counts where spend with an uncertified one doesn't.

What if you're not a federal buyer?

Most small businesses aren't. If that's you, the certification is a nice-to-have, not a reason to hire. So let's talk about the actual reason: the work.

Here's what the Navy background actually changes about how I build:

  • Process discipline. I map a process completely before touching a tool, edge cases included. On a submarine, skipping a step in a procedure is how people get hurt. That habit doesn't turn off.
  • It works before it ships. Tested against real data, not a clean demo. I don't hand over something that falls apart the first week.
  • Straight talk. If a tool is overkill for your problem, I'll tell you it's overkill. If a process isn't worth automating, I'll say so. You're not getting upsold into a build you don't need.
  • I stay until it works. Automation breaks when tools change their APIs. I don't disappear after delivery.

None of that is unique to veterans. Plenty of great consultants come from other backgrounds. But it's the honest answer to why the background shows up in the work, and it's the reason most of my clients hired me, certification or not.

So, should you hire one?

If you're a federal buyer or a corporation with supplier-diversity goals, a certified veteran-owned firm gives you something measurable on top of the work. The certification counts.

If you're a small business that just needs the repetitive work gone, hire whoever does the best work. For me, that happens to be a veteran-owned shop, and the discipline is real, but I'd never tell you to hire on the badge alone. Hire on the work. The badge is the bonus.

If repetitive work is eating your week and you want to talk through what's worth automating, book a free strategy call. We'll figure out where the time's going and what to do about it.

Anthony Pinto, founder of Veteran Vectors

About the Author

Anthony Pinto

Naval Academy graduate, former submarine officer, and founder of Veteran Vectors, a NaVOBA-certified Service-Disabled Veteran-Owned Business Enterprise and Disability:IN-certified DOBE. Anthony builds AI workflow automation for small and mid-sized businesses across defense, real estate, financial services, and professional services.

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